Join our team

We are now hiring a Marketing Director. The ideal person for this role will have the requisite experience, skills, passion, and leadership capabilities necessary to drive continued rapid and profitable growth of Doktr. As a member of the Doktr Leadership Team and reporting to the MD, the Marketing Director will play a key role in scaling our activity. The Marketing Director will lead and implement the go-to-market strategy roadmap that will align with our business goals and objectives in support of continuing growth. We want to accelerate our user growth on the patient side as well as on the healthcare professional side. Additionally, the Marketing Director holds the responsibility for developing, administering, monitoring, and coordinating the marketing budget.

Key Duties & Responsibilities

• In sync with MD and Doktr Leadership team, define, prioritize, and realize GTM roadmap
• Lead the sales and marketing team (4FTE)
• Drive customer acquisition and customer loyalty performance
• Leading all aspects of the customer lifecycle, from awareness to loyalty
• Working closely together with our partners and the eco-systems stakeholders

Required skills and experience

• Experience in selling and marketing digital products, experience in digital platform business (C2C or C2B).
• You have experience in digital marketing, app marketing, content marketing, UX/UI and web analytics, growth hacking
• You have experience in sales towards SME
• Experience in working with partners
• Experience with digital healthcare services, knowledge of the Belgian ehealth landscape is a clear asset
• You’ve managed, mentored, and inspired a small team of marketeers, or digital sales, or business developers, etc
• Data-driven to evaluate product-market fit and other aspects of product performance, able to identify insights that will influence future decisions
• An effective leader and team-player who knows how to hire and manage the right talent to develop the team
• You have good presentation skills and persuasiveness
• Able to react quickly and show flexibility to implement and deploy new opportunities in an agile way responding to short notice strategic opportunities
• You are resilient when actions change last minute according to team priorities
• Being open to learn from experiences and applies what is learned to other situations
• Able to think out of the box and to have innovative ideas
• You are a strategic thinker but love to be involved in operational matters too/you have a hands-on mentality
• You are fluent in the following 3 languages: French/Dutch/English.

Our offer

We offer you a mission full of opportunities in which you will grow and learn, a job that will propel you forward so that you will shape the digital future with us. You have the chance to operate in a dynamic, stimulating environment with lots of opportunities. Are you a leader who thinks like this? Someone who sees solutions where others only see obstacles. Then you are a talent who can grow with us. Every day.

Shape the future of digital healthcare with us.

To make the Doktr app a success, we obviously want to convince patients of the benefits of online video consultations. But of course, we then also need GPs to integrate the platform into their practice operations. To this end, we are looking for a "Growth Marketer with B2B focus" to further develop, implement and improve the go-to market plan towards GPs (and other specialists in the future). In doing so, there is a big focus on respecting the eHealth ecosystem.

What will you do?

You will be part of a marketing team consisting of 4 people: a marketing lead and two marketers focusing on the patient side. You will be the only one with the B2B focus. Depending on priorities, you will also occasionally work on B2C initiatives.

Your main goal is to bring in quality leads for the sales colleague who then goes on site with the GP/specialist.

You will work on a 360° go-to-market plan where you will think of ways to reach the GP and will also be responsible for the implementation of your actions : a broad knowledge and interest is therefore required ranging from content marketing to digital campaigns. For setting up campaigns, you can count on a media team and the creation of visuals or videos is also done by a colleague on the basis of your briefing.

You regularly test the digital journey that our customers go through and you make proposals for improvements in every step of the digital journey. You take the initiative yourself to improve this E2E trajectory (website optimisation, SEO, marketing funnel optimisation).

You analyse the results of web visitors, incoming leads and other "digital data" on a daily basis. You then inform your team to jointly implement new initiatives to boost lead generation.

You manage Doktr's LinkedIn account and drive engagement and ensure visibility.

You participate in workshops with partners and are responsible for the go-to-market of new value propositions.

You look for new business development ideas e.g. adding new specialists, company doctors and other companies for B2B2C initiatives

You have an open mindset to discover new trends and ways of working in B2B and make proposals to apply this in the Doktr context.

You develop a thorough knowledge of the e-health landscape, our customers' needs and their key decision moments to further refine your marketing strategy. You follow what the competition is doing in this market to adjust the current marketing plan if necessary.

Your Profile

You have a good knowledge of (digital) marketing

You have a first experience in building a B2B sales funnel, content marketing, UX/UI and web analytics, growht hacking

You are open to change, new attitudes, methodologies and ways of working

You are resilient when actions change last-minute according to priorities in the team

An affinity with the medical world is an asset, but not a must

You are eager to explore unfamiliar aspects of digital sales and marketing.

You have excellent presentation skills and persuasiveness.

You are dynamic and proactive. You propose new initiatives and come up with concrete recommendations.

You are fluent in the following 3 languages: French/Dutch/English.

Our offer

We offer you an exciting position, full of opportunities to grow and learn, a job that propels you forward so that you can shape the digital future with us. You have the chance to work in a dynamic, stimulating environment with lots of opportunities. Are you a professional who thinks like this? Someone who sees solutions where others only see obstacles. Then you are a talent who can still grow with us. Every day.

Shape the future of digital with us.

Our mission in e-health is to give people the digital tools to take control of their health. Doktr offers you the possibility to contact a doctor quickly and easily via your smartphone.

Doktr consists of a team of digital experts, doctors and innovative, customer-oriented specialists. We share the same ambition: to prepare our future health together. We want to achieve this by providing patients and doctors with relevant digital tools.

We are proud of our network of doctors, whom we train and support digitally, so that they can treat patients in the best possible way from a distance. You will be part of a young and dynamic team with whom Doktr will grow.

Your daily role:

• You will become a key player whose most important role is to closely monitor a superior customer experience.
• You are part of the Doktr operational support team.
• You identify the needs of the users (both "patients" and "doctors") and, if necessary, you seek a constructive solution, together with the team, to their question and/or problem when using Doktr.
• You provide administrative support (analyse, solve or ask for help from a solution expert) via the Doktr platform, by e-mail or by phone to patients and doctors.
• You keep a close eye on the daily planning, report and adjust if necessary.
• You are responsible for the coordination of the activity on the Doktr platform and take appropriate measures to ensure an optimal customer experience.
• You report in a structured way to your team to make improvements to tools and/or processes.
• You are not unfamiliar with social media to respond to positive and negative reviews.
• You are clear in your communication to doctors and our users.

Your profile and skills:

• Are you passionate about providing the best and even superior experience in the market? Are you interested in health-related products and services?
• Do you have experience in the health sector? Are you someone who can work independently, organise and prioritise your activities independently?
• Do you want to be part of a close-knit and collaborative team? Then you've come to the right place!
• You have excellent communication skills and you excel in dealing with people. You can do this in your native language (FR or NL), or both if you are bilingual, but also in English.
• You are very good at analysing practical problems and are always looking for effective solutions.
• You have good self-control, stress resistance and assertiveness.
• You are motivated and have a positive attitude.
• You are flexible and willing to work flexible hours.
• You are interested in the digital, health and healthcare ecosystem and its important evolution.

Primary care today faces a major challenge: the shortage of GPs in many Belgian municipalities. Doktr aims to provide a solution to this. At Doktr, we believe in the power of hybrid care to provide efficient digital triage for patients who need it.

Doktr aims for a healthcare system where doctor and patient continue to find each other in a simple and quality way. Through Doktr, a patient can digitally connect with his/her regular GP or another available GP. Due to the demand for additional capacity within primary care, we are currently looking for GPs to provide our team as available doctors. This will help patients with initial digital advice via video consultation when they cannot go elsewhere.

Working with our platform means better digital services to patients. 210,000 patients have already installed our app and 94% are satisfied with the experience.

The digital train has taken off! Will you jump on it?

What do we offer you?

• Flexibility: you plan at what times you can be reached for video consultations
• Efficiency: the patient goes through a digital medical history so you can be prepared for the consultation
• Know-how: we update you on the latest advice and trends in telemedicine
• Community: you come into contact with a group of digital GPs with whom you can exchange experiences
• Support: a quick and easy start-up and ongoing support
• And a competitive remuneration for the consultations you perform

Your profile:

• You are a Belgian accredited GP or final-year HAIO
• You have professional liability insurance
• You keep in touch with the work field as a doctor within a general practice
• You have an EMD package that you can use during video consultations
• You are aware of the latest Evidence-Based Medecine guidelines
• You have good communication skills and attach importance to correct service
• You are a committed, flexible and active team player